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Siddharth Vaya is an accomplished professional with extensive experience in business leadership and category management within prominent companies. Currently serving as Chief Business Officer at Beardo, Siddharth has previously held key positions at Marico Limited, including Category Head for Saffola Oils and Head of Male Grooming. At NIVEA India, Siddharth advanced through roles such as Category Marketing Manager for NIVEA MEN and National Key Account Manager for Sri Lanka. Prior experience also includes positions at Reckitt Benckiser and SABMiller. Siddharth holds an MBA in Marketing from the Indian Institute of Foreign Trade and a Bachelor of Engineering in Instrumentation & Control from Gujarat University.