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Yamit Menashe is an accomplished product manager at Beach Bum, overseeing product sprints, requirements, and user experience design since November 2020. Previous experience includes leading the VIP & Social Team, generating significant revenue through innovative in-app offers, enhancing user engagement, and developing social media strategies. Earlier roles involved managing VIP client relationships and implementing data-driven strategies to drive retention and revenue growth. Prior military service in the Israel Defense Forces included various leadership positions, notably as an International Relations Officer and Operations Room Commander, where Yamit was recognized with the Presidential Excellency Award. Yamit is currently pursuing a Bachelor of Arts in Business Administration and Management at The College of Management Academic Studies, set to graduate in 2024.