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Anthony Impey MBE serves as the Chief Executive of Be the Business, leading initiatives focused on improving the performance and productivity of small businesses in collaboration with government support. In addition to this role, Anthony holds multiple prestigious positions including Chair of the Big Ideas Group and the Skills & Apprenticeships National Policy Group with the Federation of Small Businesses, as well as Chair of the Apprenticeship Stakeholder Board with the Department for Education. Anthony's expertise extends to trade advisory through membership in the Digital & Telecoms Expert Trade Advisory Group at the Department for International Trade. Previous leadership roles include Founder and CEO of Optimity Ltd and Managing Director of Inception IT Ltd, alongside contributions to organizations such as the Greater London Authority and J.P. Morgan. Anthony Impey holds a BSc (Hons) in Architecture, Building & Planning from UCL.