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Jon Prada Benito is the Co-Founder and Co-CEO of Belevels and the Co-Founder of The What If Project. Prior to these roles, Jon gained extensive experience at companies such as Google, Deloitte España, BNP Paribas, and SC Johnson. Jon holds a degree in Business Administration, Finance, and Accounting from the University of Deusto, and a degree in International Trade from Universidad Francisco de Vitoria. The What If Project is a Podcast series that aims to provide inspiration and motivation to students and professionals through interviews with outliers.