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Eitan Hefetz is the Head of Product and Partnerships at Arvist, starting in March 2024, where responsibilities include outlining and executing product strategy to foster innovation and market leadership. Previously, Eitan co-founded and served as CEO and Product Lead at Pic2Go Ltd. from March 2010 to February 2024, successfully creating a B2B2C SaaS platform and a runners' social platform. Eitan's earlier experience at SAP spans from May 2001 to March 2010, where roles included Software Developer, Development Team Lead, Project Manager, and Product Manager & Strategist, leading product discovery and managing cross-functional teams. Eitan holds a Bachelor of Science in Industrial Engineering - Information Systems from Ben-Gurion University of the Negev, completed in 1999.