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Vera Franco is an experienced professional in audiovisual content creation and marketing, currently serving as Director de cuentas at Be a Lion since July 2018, a role that emphasizes leadership in the new audiovisual ecosystem through content and audience engagement. Prior positions include Account Manager at Animal Maker, Sales Manager at World Padel Tour, and Senior Executive New Business at Unipublic, where responsibilities involved business development, marketing strategies, and contract negotiations. Additional experience encompasses roles as Responsable de Iniciativas Especiales Audiovisuales at ROIMEDIA, Product Placement Manager at Supernovelty, and a brief stint as a screenwriter at Globomedia. Vera holds multiple degrees, including a Master's in Creativity and Television Scripts from Universidad Juan Carlos I and a Bachelor's in Audiovisual Communication from Universidad Pontificia de Salamanca.