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Francesco Reffo has extensive experience in digital marketing and product management, currently serving as Group Product Manager Digital (B2C) and Digital Marketing Manager at BDR Thermea Group and Baxi Italia, respectively, since 2007. Francesco's responsibilities include developing digital strategies, managing key digital projects, and leading web advertising initiatives, alongside certifications as a Scrum Master. Previous roles include project management in digital media at BAXI S.p.A. and teaching marketing and communication subjects. Francesco holds a degree in Public Relations and Advertising from IULM University and has pursued further education in Scrum methodologies through PTN Organization Xpirit.