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Elizabeth Garcia is an accomplished professional in cultural research and strategic insights, currently serving as the Head of Cultural Research & Insights at Culture Co-op since September 2024. In addition to this role, Elizabeth has been a Manager of Creative Strategy & Insights at BDG since November 2021. Prior experience includes serving as a Global Intelligence and Analytics Fellow at Weber Shandwick, where contributions included reputation and sentiment analysis for major clients, and a Data & Strategy Analyst at Alo Yoga, where development of automated reporting significantly improved decision-making processes. Elizabeth began their career in audience development with roles at goop.com and Clique Media Group and held planning and internship positions at REVOLVE and PwC, respectively. Elizabeth holds a Master of Arts in Communication and Media Studies from New York University and a Bachelor of Arts in Accounting and Finance from California State University, Fullerton.