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Erin Macasek is a seasoned marketing professional with extensive experience in integrated marketing strategies at BCU, where roles have included Senior Director and Director of Integrated Marketing. Erin leads teams focused on marketing campaigns, web experiences, paid media, and analytics, aiming to enhance member engagement and optimize conversions through automated and digital initiatives. Previous positions include Senior Manager roles in Marketing Campaign Strategy and Creative Development, where Erin managed targeted marketing communications and a creative team, respectively, to achieve high-quality outputs and support organizational goals. Erin began a marketing career as an Integrated Marketing Communications Intern at Allstate and holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Illinois Urbana-Champaign.