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Shannon Walker is the founder of Social Disruption, a company dedicated to helping businesses create culturally diverse and purpose-driven brand narratives with a focus on people. Currently serving as a Board Member for the Influencer Steering Group at the Branded Content Marketing Association since February 2022, Shannon has contributed to addressing the complexities of the influencer marketing landscape. Previous experience includes roles as Influencer Engagement Officer at Liberty Ltd, where Shannon significantly increased online revenue, and as PR & Digital Coordinator at Kenneth Green Associates, supporting luxury brands through targeted digital strategies. Shannon's career also encompasses various positions in public relations, further solidified by a 1st Class Honours BA in Advertising & Public Relations from Middlesex University.