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Rebecca Allen is the Director at BCMA LIMITED, and has previously worked at Collingwood Advisory Ltd, StoneShot, Positive News, BCMA (Branded Content Marketing Association), and Impact UK - Powered by Business France. Rebecca has a wealth of experience in the marketing industry, and has utilised their skills to help brands be relevant in culture. Her award-winning AI technology analyses online content interactions to break down mass audiences into meaningful groups of people who share passions, interests, values and leaders. Rebecca helps brands discover the specific cultural networks (tribes) that will help them grow, by understanding how and where to engage them. Rebecca's insights have fueled objective decision making across the entire marketing workflow so brands can use a consistent data-source across different phases of the marketing journey. Rebecca has worked at both global, regional and local level, and their platform and accompanying content and media services are utilised by the world’s leading brand groups including Unilever, L’Oreal, Danone, Reckitt Benckiser and Mondelez.

Rebecca Allen received a Bachelor of Arts in Media & Cultural Studies and Literature, Life & Thought from Liverpool John Moores University.