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Alex Baxter is a seasoned professional in marketing and digital strategy, currently serving as Managing Director and Partner at Boston Consulting Group since May 2019, where expertise lies in GenAI in marketing and leadership of the Marketing, Sales, and Pricing Northeast division. Prior experience includes roles as Marketing & Strategy lead at Tagger, President & CEO at OmniForce, and CEO at RGM Group, focusing on digital marketing solutions. With additional leadership positions at Competitor Group, Condé Nast, and Wenner Media, Baxter has a strong background in digital media and business development. Educational credentials include an MBA from Columbia Business School and a Bachelor's degree in Business Administration and History from Southern Wesleyan University.