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Andrea Sangalli is an experienced professional in the fields of CRM, digital marketing, and IT transformation, currently serving as Director at BCG Platinion since November 2019. At BCG Platinion, Andrea leads the Consumer Goods practice and oversees significant IT and digital transformations focused on data platforms and e-commerce. Prior experience includes roles as Senior Manager Enterprise Solutions at IDC, where Andrea managed retail insights and customer experience practices in Europe, and Associate Research Director at SAS, where responsibilities encompassed sales strategies for customer intelligence solutions. Earlier in the career, Andrea held positions at Ammiro Y2K, Experian, and RCS MediaGroup, demonstrating a consistent focus on business growth and client relations across various sectors. Academic qualifications include studies at MIP Politecnico di Milano and Università degli Studi di Milano.