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Estela López Calvo is an accomplished MarTech Technical Lead specializing in CRM and Marketing Solutions at BBVA since April 2022, where leadership includes overseeing a team responsible for marketing automation implementations using the Salesforce platform across multiple countries. With a strong background in Salesforce Marketing Cloud, Estela has held roles as a Senior Cloud Consultant, Coach, and Business Analyst across various organizations, including ESIC Business & Marketing School and Minsait, focusing on project management, marketing automation processes, and system integration. Estela's educational credentials include a Master in Marketing Automation from ISDI and a Master’s degree in Consulting and Commercial Digital Transformation with Salesforce, along with a degree in Chemical Industrial Engineering from Universidad Politécnica de Madrid.