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Isabel Mendoza Santiago possesses extensive experience in digital marketing and e-commerce, having held key positions at notable companies such as BBVA en México as Digital Marketing Operations Manager, Coppel S.A. de C.V. as Digital Marketing Strategist, and Scotiabank as Subdirector de Contenidos digitales. Previously, Isabel served as ECommerce & Televenta Manager at GEPP and held various roles at El Puerto de Liverpool, including ECommerce Branding Digital Coordinator and Especialista en Marketing digital. Isabel holds a Licenciatura in Ciencias de la Comunicación from Facultad de Ciencias Políticas y Sociales and a Diplomat in Leadership from Tecnológico de Monterrey.