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Irakli Patsuriya started their work experience as a Special Project Manager at MediaCom in April 2006 and worked there until November 2008. Irakli then joined Optimum Media OMD Group in November 2008 as a Senior Special Project Manager and remained in that role until August 2012. In August 2012, they became the Managing Director at FUSE BBDO Group and is currently in that position.

From 2001 to 2006, Irakli Patsuriya attended Moscow State Institute of International Relations (University) MFA Russia MGIMO. Irakli obtained a specialist degree in International Marketing & Advertising.