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Christina Larkin is a seasoned executive with extensive experience in operational leadership and strategic marketing across various industries. Currently serving as Chief Operating Officer at BB7 since October 2024, Christina previously held the position of Chief Data and Marketing Officer at JLA Group, where responsibilities included brand management, digital marketing, customer experience, and driving the ESG agenda. Prior to that, Christina offered strategic consultancy to leading companies in consumer goods, retail, tech, and media from 2009 to 2020. Other notable roles include Chief Marketing Officer at Shopcade, founder of co-deal, and various positions at OC&C Strategy Consultants and Barclays Bank. Christina holds a BA in Geography from the University of Cambridge.