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Sofia Bufalo is a skilled marketing professional with extensive experience in product and digital marketing across various industries. Currently serving as a Product Marketing Specialist at B&B Italia SpA since January 2023, Sofia focuses on market analysis, product development support, and identifying new business opportunities. Prior to this role, Sofia held positions at Poltrona Frau, including Product & Digital Marketing Specialist and Junior Product Marketing, where responsibilities included managing digital marketing activities and coordinating brand content. Sofia's earlier experience encompasses work as an Assistant Brand Manager at GSK, where branding strategies and digital campaigns were developed, and as a Digital Marketing & CRM Intern at Granarelli S.r.l., focusing on eCommerce and online marketing. Academic qualifications include a Master’s Degree in Innovation Design Management from 24ORE Business School, an Executive Program in Management of Fashion and Luxury Companies from SDA Bocconi, and a Bachelor’s Degree in Information, Media and Advertising from Università degli Studi di Urbino Carlo Bo.