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Aya Barakat is a seasoned professional with extensive experience in digital content and customer relationship management. Currently serving as a Digital Content Executive and Customer Relationship Management Specialist at Bayut KSA since June 2019, Aya is responsible for developing and executing CRM strategies to enhance customer retention, brand loyalty, and overall brand value. Key responsibilities include managing CRM data governance, executing retention campaigns, and collaborating with IT to optimize CRM infrastructure. Prior to this role, Aya worked as a Call Center Executive at Aramex from August 2016 to October 2017. Aya holds a Bachelor of Business Administration degree with a focus on Public Administration from the University of Jordan, obtained in 2016.