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Kendall joined SEI Ventures in 2020 to establish and lead SEI Labs. Previously she led the $80m transformation of the College Board's Advanced Placement program which delivers 7m exams each year. She oversaw the creation of a full-scale curriculum offering with digital through-year supports for students and teachers. Kendall was also the founder of an ed-tech startup focused on childcare training for which she was a Y-Combinator finalist. She spent the first ten years of her career at Bain Consulting focused on both strategy + ops and private equity due diligence.

Kendall was on the founding team for Postsecondary Success at the Gates Foundation, supported implementation strategy for Race to the Top at U.S. Department of Education, and has volunteered frequently with organizations such as Year Up and LaGuardia Community College.