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Berkay Catalyurek is an experienced professional in marketing and innovation, currently serving as the Global Lead for AI & Marketing Data Activation at Bayer since January 2024. Additionally, Berkay is a Judge and Start-up Coach at MassChallenge, providing mentorship and guidance to promising startups. Prior to these roles, Berkay held multiple positions at Procter & Gamble over more than a decade, including Brand Director for Media & Digital Innovation and Brand Director for Disruptive Innovation & Start-up, where responsibilities involved leading digital transformation and defining strategic partnerships. Berkay began the career with internships at Procter & Gamble and Danone Turkey. Berkay holds a degree in Manufacturing Systems/Industrial Engineering from Sabanci University and has also studied at Jönköping University.