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Kathy Shen is an experienced marketing professional currently serving as a Manager at BAV Group since April 2021, where previous roles included Senior Analyst and Analyst in Brand Strategy, working with notable clients such as YMCA, Target, Visa, and NBC, among others. Prior to this, Kathy worked as a Graduate Immersion Quarter Team Project Consultant at Walgreens, where significant insights and marketing strategies were developed to enhance brand loyalty and sales in local markets, leading to a projected ROI of 200%-300% presented to the Walgreens marketing team. Kathy holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor's degree in Business Administration from Simon Fraser University, complemented by an exchange program at Renmin University of China.