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Christian von Thaden currently serves as Partner and CEO at Batten & Company (BBDO Consulting), a role held since July 2017, while also having been the Managing Partner since March 2004, focusing on content development, solutions, and business development. Prior to this, Christian von Thaden was the owner and managing director of Sophus GmbH from May 2001 to February 2004 and worked as a research assistant at Kath. Universität Eichstätt-Ingolstadt from November 1997 to April 2001. Christian von Thaden earned a Doctorate in Economics (Dr. rer. pol.) in Marketing from Kath. Universität Eichstätt-Ingolstadt and holds a Diplom-Ökonom in Marketing from Ruhr University Bochum.