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William Goodall possesses extensive experience in leadership roles within the finance and software sectors. As Vice President for Northern Europe at Basware and Kyriba, William has demonstrated expertise in regional management. Previous positions include multiple roles at Coupa Software, culminating in the titles of AVP UK&I and Sales Director, as well as a Sales Director position focusing on the Cloud Platform EMEA at MicroStrategy. William's career also includes a key role as Vice President of Treasury Services at J.P. Morgan, showcasing a strong foundation in treasury operations and financial services.