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Lars Madsen is the Chief Marketing Officer at Basware, responsible for leading the global marketing organization. Prior to this role, Lars held various positions at Canon EMEA, including Marketing Director for Canon UK&I, Program Director for the EMEA Corporate Transformation Programme, Business Strategy & Development Director, European Strategic Planning Manager, and European Strategic Project Manager. Additionally, Lars has experience as a Change Manager at Solectron Global Services and as an Implementation Manager at Canon Europe Ltd. Lars holds a Master's Degree in Business Administration and Management, as well as a Bachelor's degree in International Business Administration.