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Jenni Hakamies is a seasoned marketing professional with extensive experience in demand generation and channel marketing, currently serving as Global Demand Generation Manager at Basware since March 2019. Prior roles at Basware include Acquisition Marketing Manager and Marketing Manager for Global Programmes. Previously, Jenni worked at Expandi Group from August 2010 to March 2019 as Project Manager, focusing on B2B channel marketing activities and lead generation for prominent IT clients. Prior experience also includes a Production Manager role at Core Comp Communication and a Marketing Assistant position at Pfizer, where responsibilities encompassed marketing communications and event planning. Jenni holds a Bachelor of Business Administration in Marketing and Organizational Leadership from Haaga-Helia University of Applied Sciences, obtained in 2002.