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Henrik Smedberg is a seasoned executive with extensive experience in sales and leadership within the technology and procurement sectors. Currently serving as the Senior Vice President of EMEA Sales at Basware since January 2023, Smedberg previously held key roles at SAP, including RVP and Head of Spend Management for UKI, and Regional Vice President for ANZ, where notable contributions were made to cloud solutions and business networks. Prior to SAP, Smedberg was Head of Enterprise Sales at Amazon Business UK, and Managing Director for Lithium Technologies in Northern Europe and Africa. Smedberg’s career also includes leadership positions at Stretch and SAP Ariba, where sales strategies were developed across various regions. An MBA graduate from Lund University, Smedberg has a diverse educational background including studies in languages and business management across multiple institutions.