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Justin Fry has worked in the technology industry since 2008. Justin began their career at StreamBase Systems, where they held the role of Senior Vice-President of Marketing until the company was acquired by TIBCO Software in 2013. At TIBCO, they were the Head of Marketing for the Event Processing Business Unit. In 2015, Fry became the VP of Sales and Marketing at Nitrous.io, and also took on advisory roles at ThingK.io and Nimble Industries. In 2016, Fry was the CMO of PLAT.ONE, which was later acquired by SAP. Justin also served as the Interim CEO of Causality Ltd. and the CMO of Bastille. Fry is currently the Founder of machineblack.

Justin Fry obtained their MBA from the University of Oxford in 2002, followed by a study of Computer Science at Imperial College London in 2003. In 2001, they also studied Software Development Management at the University of Oxford. Justin's educational journey began in 1988 when they obtained their BA (Hons) from Royal Holloway, University of London.