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Dean Smith is a seasoned professional in market research and healthcare analytics, currently serving as Senior Director at Basis since September 2024. Previously, Dean held the position of Team Lead and Senior Research Director (Quantitative) at THE PLANNING SHOP from May 2017 to September 2024, where responsibilities included leading a global mixed-discipline research team and advancing quantitative methodologies. Prior experience includes serving as Associate Director at BPR Pharma, focused on healthcare research solutions, and as Account Manager at Cello Health Insight. Dean began the career as a Market Analyst at Kantar Worldpanel, specializing in FMCG trend analysis. Dean holds a BSc Hons in Business and Management from Aston University, obtained in 2008.