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Matt Kipper is an accomplished creative leader with extensive experience in brand strategy and digital marketing. Currently serving as Group Creative Director at BASIC/DEPT® since November 2020, Kipper previously held the position of Creative Director at Instrument for a brief period in 2020. Prior to this, Kipper spent five years at Google as the Creative Lead for Google Cloud, overseeing design, advertising, and brand identity. Earlier career roles include VP of Digital and Senior Digital Strategist at M Booth, Integrated Marketing Manager at Conan, Brand Marketing Manager at Famous Stars & Straps, and Digital/Mobile Marketing Manager at Interscope Records.