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Luiziana Ribeiro is an experienced professional in sustainability and communications, currently serving as the Director of Sustainability at BASF since September 2013. In this role, Luiziana is responsible for developing sustainability strategies and leading cross-functional teams to achieve the company's Net Zero targets in North America. Prior positions include Head of Global Pharma Marketing Communications and Senior Manager of Strategy Project Communication, Sustainability, and Government Affairs, where Luiziana managed a team and controlled departmental budgets. Previous experience includes roles as Public Relations Manager at Ideal H+K Strategies and Communications Specialist at In Press Porter Novelli, working with notable clients in the telecommunications and pharmaceutical sectors. Luiziana's career began at Mars as a Business Analyst, focusing on issues management. Educational qualifications include a Master's Degree in Public Relations and Corporate Communication from USP, complemented by business education from Harvard and FGV.