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Caitlyn Hollowell is a seasoned financial and marketing professional currently serving as a Senior Financial Analyst & Digital Lead and Senior Marketing Analyst at BASF since October 2021, where responsibilities include analyzing customer behavior, conducting promotional analyses, and creating customer surveys to enhance stakeholder insights. Prior to BASF, Caitlyn held various roles at ROI Revolution, Inc. from July 2016 to October 2021, including Paid Search Account Manager and Senior Paid Search Analyst, focusing on paid search marketing strategies, performance monitoring, and client education on digital advertising. Caitlyn's early career includes roles such as Strategic Sales Development Intern at Oracle Bronto and Box Office Ticketing Associate at Playmakers Repertory Company. Educationally, Caitlyn earned a BS in Business Administration from UNC Kenan-Flagler Business School and is currently pursuing a Master's in Business Analytics at Syracuse University.