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Javier Montoro is an accomplished professional with extensive experience in brand content and marketing strategies. As the Founder of Yidaki Creative since January 2020, Montoro also serves as the Director of Content Strategy at Basetis and teaches content marketing at EADA Business School Barcelona. With a background in journalism from Universitat Autònoma de Barcelona and a Master's degree in Communication Management from EADA Business School, Montoro has held various roles, including freelance collaborator for renowned publications and Director of Strategy and Content at byMOTTO. Previous positions include Strategic Consultant at Incipy and Director of the Communication Laboratory for Novartis, showcasing a robust expertise in emotional communication and strategic consulting.