The leadership team at Base10 has experience in investments, operation, and marketing. They have worked with various companies such as Spitfire Capital LLC, Pacific Creek Capital, Watershed Asset Management, Moelis & Company, Sugar Capital, OMD USA, Affirm, Inc., Uber, Betterment, Franklin Templeton Investments, TripActions, 6sense, and Software Sundays. Most of the team members have a business-related degree from notable schools such as University of Michigan - Stephen M. Ross School of Business, Vanderbilt University, The Tuck School of Business at Dartmouth, and University of San Diego.