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The Strategic Marketing and Competence Centers team at Barmenia Versicherungen focuses on developing and implementing targeted marketing strategies to enhance the company's brand presence and growth in the competitive insurance market. This team, comprising experts in corporate client relations, digitalization, and strategic marketing, collaborates to identify emerging trends, optimize customer engagement, and drive innovative product offerings that cater to diverse client needs. Their efforts aim to strengthen Barmenia's market position while fostering long-term customer loyalty and satisfaction.