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Jeffrey Williams has a diverse work experience spanning over several companies and industries. Jeffrey is currently the CEO of Barcats Pty Ltd, where they have created a digital service provider for the hospitality industry. Prior to that, they were the Managing Partner at CR8 Connections. Their previous roles include being the Head of Trade - Sales Director and Head of National Accounts at British American Tobacco, Customer Marketing Director at Diageo, and the Managing Director of Jeffrey Williams Consulting Ltd. Jeffrey also held various positions at Diageo, including Global Sales Development Director, Vice President Commercial Strategy, Commercial Director, Capability Director, Global On Premise Development Manager, Global Visibility Manager for Guinness, and Visibility Manager for Guinness. Before that, they were an Account Manager at ID Magasin. Overall, Jeffrey Williams has a strong background in sales, marketing, and leadership in the hospitality and consumer goods industries.

Jeffrey Williams attended Swinburne University of Technology from 1992 to 1995. Jeffrey pursued a degree in Business, focusing on Marketing and Computer Science.