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Jennifer Araujo has extensive experience in commercial intelligence and pricing management, currently serving as Gestora de Inteligência Comercial at Barbosa Supermercados since August 2021, and previously holding multiple roles focused on pricing and category management within the same company. Prior experience includes positions as Assistente de Pricing and Assistente de Gerenciamento de Categoria at Roldão Atacadista, as well as financial and sales assistant roles at VIGORITO, Grupo Vannucci, and PET BONTRATO. Jennifer Araujo holds a Pós-graduação Lato Sensu in Gestão do Varejo from Universidade Anhembi Morumbi and a Bachelor's degree in Comunicação Social, Publicidade e Propaganda from Universidade UNG, alongside a technical degree in Gestão Empresarial from Centro Paula Souza.