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Lucía Lemus is an experienced marketing professional currently serving as the Paid Media and Content Leader at Bantrab since October 2019, where responsibilities include developing and implementing marketing strategies for financial products, overseeing internal and external teams, managing budgets, and producing digital content. Prior to this role, Lucía held various positions, including Digital Project Manager at Top On Mind, where leadership involved handling digital accounts for notable brands and creating comprehensive digital strategies. Additional experience includes serving as a PR Advisor at Enlaces Comunicacion, focusing on campaign planning and event organization, and various roles in social media management at TPP eMarketing. Lucía Lemus is pursuing a Master’s degree in Digital Marketing at GAIA Business School and holds a Bachelor's degree in Marketing and Advertising from Universidad Rafael Landívar.