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Amanda Assis is an experienced marketing executive with a strong background in product marketing and strategy. Currently serving as the Gerente Executiva de Marketing de Produtos at banQi, Amanda is responsible for marketing strategies aimed at client acquisition, profitability, and engagement for Via's financial services platform. Previous positions include Gerente de Marketing at Zoop, where Amanda oversaw brand strategy, content, social media, public relations, and performance marketing. At Banco PAN, Amanda managed the marketing strategy team, focusing on comprehensive campaign management and go-to-market planning while also holding various marketing analyst roles earlier in the career. Amanda holds an MBA in Marketing from FGV - Fundação Getulio Vargas and a Bachelor's degree in Social Communication from Universidade Metodista de São Paulo.