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Jesse Castillo

Product Owner at Banpro Grupo Promerica

Jesse Castillo is an experienced professional with a strong background in digital marketing and project management. Currently serving as a Product Owner at Banpro Grupo Promerica since March 2021, Jesse focuses on enhancing customer value through the chatbot Stela by planning and executing new features. Previously, as a Senior Digital Media Specialist at Banpro, Jesse contributed to customer engagement with the same platform. At Windy Agency, Jesse built client relationships and developed tailored marketing campaigns as a Corporate Project Manager. As Co-Founder and B2B Sales Director at Duit Digital Strategies S.A, Jesse provided affordable marketing solutions for Nicaraguan SMEs while ensuring client account health and profitability. Earlier experience includes serving as a Key Account Manager for Back Office at Castillo Arias & Cia Ltda, managing documentation and import processes. Jesse holds an MBA with a specialty in startup management from Universidad de Palermo and a Business Administration degree from Universidad Centroamericana, Managua.

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