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Marcela Funes has extensive experience in project management and digital innovation within the insurance and banking sectors. Currently serving as Jefe Nacional de Proyectos at Seguros del Pais since March 2020, Marcela manages technological projects utilizing agile methodologies and prioritization strategies. Previously, Marcela held the position of Chief of Subscription, focusing on policy production and automation of manual tasks. At BAC Credomatic, Marcela was an Ejecutivo de cuenta, specializing in coffee export businesses, where responsibilities included customer service and process optimization. Earlier experience as a Regional Marketing Executive at MERCAPLAN Millward Brown involved strategic project coordination across various regions. Marcela holds an MBA in Marketing from INCAE Business School and a Bachelor's Degree in Management from Universidad de San Pedro Sula.