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Flora Xia has a diverse work experience spanning multiple industries. Flora served as the CFO at Wama Network Technology Co., Ltd since May 2018. Prior to that, they worked at Alibaba Group where they held various finance-related roles, including Financial Director and Senior Finance Manager. Before joining Alibaba, they worked at Ferrero as a Senior Regional Business Controller and at Tesco in positions such as Head of FP&A for China and Senior FP&A Manager. Flora started their career at AB InBev, where they held roles such as China Zero Based Budgeting Manager and Global Management Trainee.

Flora Xia pursued their Master's degree in Global Management from the University of Antwerp from 2006 to 2007.