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Melanie Lensing is an experienced professional in marketing technology adoption and campaign analytics, currently serving as Product Owner: Marketing Technology Adoption at Bankwest since October 2017. Previously, Melanie held several roles at Bankwest, including Project Lead: Customer Communications and Senior Manager Campaign Analytics, as well as Senior Campaign Analyst. Prior experience includes positions at Auswide Bank Ltd as Process Support Supervisor, ASB Bank as Senior Credit Risk Analyst, Westpac New Zealand Limited as Campaign Delivery Manager, and Investec as Private Banker, National Team Leader: Marketing Information Analysts, and Marketing Information Analyst. Melanie holds a Bachelor of Commerce with Honors in Marketing Management and a Bachelor's degree in Consumer Science from the University of Pretoria.