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Srideep Rudra is an experienced professional in the banking and fintech industries, currently serving as AVP of Cards Portfolio Management at First Abu Dhabi Bank, focusing on data-driven initiatives and fintech innovation since January 2024. Prior to this role, Srideep held various positions including Director of Pre Sales & Customer Success at Crayon Data, where achievements included launching an AI-led Personalized Offers Marketplace for a major UAE bank. Srideep's career also includes significant roles at Citi, HSBC, Fidelity Investments, and Tata NYK Shipping, with expertise in analytics, customer success, business development, and program management. Srideep's educational qualifications include an MBA in Marketing from the Indian Institute of Social Welfare and Business Management and an M.Sc. in Economics from the University of Calcutta.