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Aarati Tikoti is a seasoned professional with extensive experience in consumer product strategy and campaign management. Currently serving as AVP of Consumer Product Strategy at Bank of America since August 2022, Aarati previously held the position of Principal Analyst in Campaign Management at TXU Energy from December 2013 to August 2022, where responsibilities included executing marketing campaigns to enhance profitability and customer retention using SAS and SQL. Earlier roles include Revenue Management Analyst at TXU Energy, HR Consultant at Myriad Technical Services, and various positions in HR and business development across several organizations. Aarati holds a Bachelor of Science degree from Shivaji University and a Master's in Personnel Management from the University of Pune.