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Sogol Kahoonay is an experienced data analysis professional with a robust background in statistical modeling and data-driven decision support, currently serving as a Data Analysis Team Leader at Bank Hapoalim since June 2024. Prior to this role, Sogol held positions as Analysis Team Leader at AIG and Data Analyst at Yael Group, showcasing expertise in customer churn forecasting, customer lifetime value calculations, and marketing effectiveness analysis. Previous experience includes roles at Leumi Card as a Marketing Analyst and Data Scientist, as well as a Data Mining Analyst at Bank Hapoalim and myThings. Sogol's academic qualifications include an M.B.A. in Finance & Marketing and a B.A. in Economics & Statistics from Hebrew University of Jerusalem.