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Piyachon A. currently serves as Vice President and Head of Digital Experience Design at Bangkok Bank since November 2021, focusing on enhancing digital experiences through customer and user interface design. Previously, Piyachon held the role of Senior UX Manager at True Digital Group from May 2019 to October 2021, and worked as a freelance UX Specialist at MCFIVA from January 2018 to November 2019. Piyachon also gained valuable experience as Creative Director and Lead UXUI at CNX Creative Co., Ltd. from February 2013 to June 2016, and as Creative Director and Senior UXUI Designer at Yandex between November 2011 and January 2013. Earlier career roles include UI/UX Designer and Creative at SPB Software, and Web Designer and Graphic Teacher at StartUp network. Piyachon holds a Master’s degree in Business Innovation from Thammasat University and a Bachelor's degree in Communication Art and Design from Rajamangala University of Technology Lanna.