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Vivek Shetty is an experienced digital marketing professional with a strong background in financial services and telecommunications. Currently serving as Vice President - Digital at Bandhan Mutual Fund since November 2021, Vivek focuses on digital investor acquisition and supports customer life cycle management strategies. Previously, as Digital Marketing Lead at Axis Mutual Fund, Vivek executed comprehensive campaigns targeting digital-direct investors, along with marketing automation and analytics initiatives. Earlier roles include Digital Marketing Manager at Idea Cellular, where Vivek strategized digital campaigns, and a Senior Manager in Client Services at Law & Kenneth Saatchi & Saatchi, overseeing digital branding for Idea Cellular. Additionally, Vivek founded Daily Shipping and has experience in business development within the logistics sector. Vivek holds a Bachelor's degree in Physics and Computer Science from Jai Hind College, Mumbai.