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Khushboo Parikh is an experienced digital marketing professional currently serving as Manager of Digital Marketing at Bandhan Mutual Fund since September 2021, focusing on driving website transactions and optimizing the user journey. Prior to this role, Khushboo worked at Mirum Agency as Manager of Brand Management from January 2018 to September 2021, where responsibilities included collaborating on social media and campaign ideas while ensuring timely content delivery. Earlier experience includes positions such as Assistant Manager of Client Servicing, Project Supervisor, and Senior Digital Media Marketing Executive, where Khushboo managed social media accounts for BrandZ. Khushboo's career began at Hungama Digital Services as a Senior Client Executive, followed by roles in client management and operations. Educational qualifications include an eMBA in Marketing from MET, completed between 2012 and 2014.