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Shimul Aich has extensive experience in the field of digital marketing. Shimul started their career as an SEO Specialist and Online Marketing Executive at Great Media Technologies Pvt. Ltd in 2005. Shimul then worked as a Sr. SEO Executive at Brainware Consultancy Pvt. Ltd. (Webguru) from 2008 to 2009. After that, they joined Webguru Infosystems Pvt. Ltd. as a Group Leader - SEO from 2009 to 2011.

In 2012, Shimul joined Marine Publications Pty Limited as a Manager - Digital Marketing (Pappilon Web Solutions), where they were responsible for various tasks including conversion optimization, implementing new SEO strategies, traffic analysis, Adwords management, and social media strategies.

Later in 2012, they joined Softz Solutions Pvt ltd. as a Digital Marketing Manager and also served as an SEO Manager before leaving in 2012. Shimul then worked at Crows Nest as a Digital Marketing Manager from 2013 to 2018. During this time, they were involved in planning and executing online campaigns, designing new promotional activities, and managing the operations of the Digital advertising division.

Shimul's most recent experience was at Bandhan Bank, where they held various positions including Manager - Digital Marketing & Branding from 2018 to 2021, Head - Digital Media (Owned) from April 2021 to August 2021, and currently serves as the Head - Digital Marketing since August 2021.

Shimul Aich earned a Bachelor's degree in Business/Commerce, General from Calcutta University, Kolkata between 2003 and 2005. Prior to that, from 1995 to 2002, Shimul attended N. K. Paul Adarsh Shikhsayatan, focusing on Accounting and Finance. In addition, Shimul obtained several certifications, including Google Analytics and Google Search Ads from Google in November 2019, as well as Mobile App Analytics Certified and Bing AdCenter Certified from Google and Microsoft respectively in 2014.